GoGo

Brandingv1.2 12.01.24Official GoGopool brand guidelines and assets for press use.

Brand Guidelines PDF

Brand Library ZIP

Asset Usage

Single Logo
The full logo is the use of the brand mark plus the custom typography together as one asset.
Brand Mark
The brand mark represents a hot air balloon and can be used as a stand alone marketing asset.

Placement
Please provide an minimum amount of padding around the logo when placing it in a frame or layout.
Alterations
Do not attempt to alter the logo or brand mark in anyway outside of these guidelines.

Color Usage

The placement of the logo should be in a neutral color background, either white or the primary Gogopool color is preferred. Avoid using images or visually dynamic backgrounds for the logo or brand mark to rest on.

Primary Color
On lighter backgrounds the primary color of the logo should be used.
Dark Backgrounds
Only use white for dark color backgrounds.

No gradients
Unless specified, avoid using the sunset gradient like in the example above.
No color alterations
Do not alter the colors of the logo in order to accommodate for the background color.

Colors

We have made our color palette easily accessible for use with a wide range of colors. Because of the sunset gradient we use throughout our branding, we recommend only utilizing that when necessary and use it as only a gradient and do not select individual colors from the gradient.

Secondary Color Logo

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